Our Blog

July 3, 2021
The Importance of Strategic Partner Ecosystem in the Digital Era

Recently, Mukesh Ambani at the Reliance 2021, Annual General Meeting (AGM), made a slew of announcements. He announced that Reliance Jio would be launching an affordable smartphone “JioPhone Next” on the 10th of September 2021 in partnership with Google (The Economic Times, 2021). To this, Sundar Pichai, CEO of Google added that Google was happy to […]

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June 21, 2021
Advantages of Strategic Alliance

Two companies form a strategic alliance when each possesses one or more business assets or have expertise that will help the other by enhancing their businesses. Deals and targets can create long-term win-win benefits with innovation based on mutually desired goals. Here are advantages for forming an alliance Opportunities for Growth: A strategic alliance will […]

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July 23, 2020
Marriages are made in heaven, Alliances

My first encounter with the word “alliance” was in the history class back in school. Axis powers, NATO, Warsaw, are some names I recall. These were strategic alliances of military nature; also considered the reason behind wars. Resource mobilization was vital to win battles and allies used steam engines extensively. The same steam engine that […]

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July 23, 2020
How to measure Strategic Alliance Performance

Think about getting into Uber cab and being greeted with your favourite song list through Spotify. Isn’t amazing that Samsung phones have native Microsoft apps and can seamlessly integrate with the Microsoft apps we use daily. Imagine the possibilities for both corporations to tap into each other’s customer base, product development and business opportunity. While the success […]

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July 23, 2020
Why there is a gap between Expectation and Outcome from an Alliances role?

The Alliance Managers are often questioned about the value they bring to the business and their contribution to incremental revenue. If is often found that there is a gap in understanding of the Alliance’s role and their contribution in delivering short-term and long-term goals. ROLE DEFINITION This is the typical job definition of an Alliance Manager. […]

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